Hi, I’m Fiona Murden a psychologist and performance coach. For the past 20 years I’ve worked with Fortune 100 CEOs, surgeons, creatives, and Olympic and professional athletes, helping them achieve at the highest level without losing themselves in the process.
I’m an award-winning author of Defining You and Mirror Thinking. Books about what it really takes to live a fulfilling life.
Sport has always been part of my life. I’m a qualified snowboard instructor, former netball coach, and a lifelong fitness enthusiast. I’ve spent years teaching athletes to get into flow, reset under pressure and bounce back from mistakes.
This is possibly what some people would say success looks like. And you’d probably expect me to have a pretty good handle on life given my expertise. But….
Why ‘Out of Your Mind’?
Two years ago, I moved from London to Los Angeles, and it broke me. Without lifelong friendships to lean on, or a professional identity to hide behind, the ‘bad stuff’ I’d spent my life avoiding came rushing to the surface. Despite years of helping others I’d never learnt to apply the tools to my life.
It was sport and movement that helped me piece myself back together. I’d always used exercise to escape my thoughts and feelings. But now, raw and exposed, I finally faced what had been right in front of me all along. I used movement to turn my knowledge of the ‘good stuff’, the tools that actually work, from something in my head into something I lived, remembered, and held in my body.
It’s what I call being “Out of Your Mind.”
I felt like I’d come home to myself, like a weight lifted and that everything started to make sense. I’m still growing but have discovered a strength that now stays with me, even in the hardest moments.
Which is why I’m so passionate about sharing this with you.
Where Women Move Together, and Every Voice Counts
As a woman, a mother of two daughters, and through years of working with women under pressure that’s where this starts.
Importantly to me, in sport and exercise making space for women doesn’t mean men are “the other”, it means they can be allies. But I do believe that it’s vital to build more places, communities, and initiatives designed specifically for women where confidence, resilience, and belonging can thrive.
Out of Your Mind is the flagship program to help women get there. Oka is a collective where we’re building community - where women are supported but EVERYONE is welcome.