Why ‘Out of Your Mind’?
Hi, I’m Fiona Murden a psychologist, performance coach and author of the books Defining You and Mirror Thinking.
For 20 years, I’ve worked with Fortune 100 CEOs, surgeons, creatives, students, and elite athletes, helping them understand themselves deeply to perform and feel their best - in sport, study, work, and life.
Sport has always been part of my life. I’m a qualified snowboard instructor, former netball coach, and a lifelong fitness enthusiast. I’ve spent years teaching athletes to get into flow, reset under pressure and bounce back from mistakes.
I’ve always believed that sport is about much more than competition. It’s a way of discovering who you are - your strengths, your resilience, and the mindset that carries you forward in life.
Through working with people across many fields, one gap became clear: we push the body hard but neglect the mind and nearly always, even in elite sport, lose the game-changing power of training mind and body together. This focus unlocks true potential.
That’s why I created Out of Your Mind.
It’s a program that combines the best of psychology and sport, weaving them together to help young athletes and ambitious women build real mental strength, confidence, and self-awareness.
The innovation is that mental skills are taught within movement, carefully timed, paced, and woven together using deep expertise. This unique process turns knowledge into something you live and breathe, enhancing both your performance and everything important to you.
I know the pressure life puts you under can feel overwhelming. My mission is to give you the reassurance that mental preparation is as powerful as physical training. Because when you know who you are and how to bring out your best, you don’t just succeed. You thrive.
Where Women Move Together, and Every Voice Counts
As a woman, a mother of two daughters, and through years of working with women under pressure that’s where this starts.
Importantly to me, in sport and exercise making space for women doesn’t mean men are “the other”, it means they can be allies. But I do believe that it’s vital to build more places, communities, and initiatives designed specifically for women where confidence, resilience, and belonging can thrive.
Out of Your Mind is the flagship program to help women get there. Oka is a collective where we’re building community - where women are supported but EVERYONE is welcome.
















